Atul Prakash As a brand manufacturer, you face unique challenges in eCommerce. One such challenge is ensuring that you maintain accurate and high-quality product information across all platforms where your product sells.
As a brand manufacturer, you’ll aim to maintain a uniform brand image across all platforms, track the performance of your products, improve sales through retail partners, and ideally, do all this using Google, the most widely used search engine.
Google understands your needs, so it launched the Google Manufacturer Center in 2015 to empower manufacturers like you to leverage Google as another marketing and sales channel.
In this blog post, I will help you get started with Google Manufacturer Center for manufacturers and demonstrate how it stands apart from other Google products, like Google Merchant Center.
So, read on to see what this product is all about and how you can benefit from this platform.
Google Manufacturer Center
What is Google Manufacturer Center? Do you have any idea? It’s a free tool allowing any brand manufacturer like you to provide detailed and accurate product information on Google.com and other Google services.
With this tool Google Manufacturer Center for manufacturers, manufacturers can connect with more customers and increase their online engagement by adding their products and business to Google for free.
It even helps them understand the products’ performance, make shopping more interesting for their consumers, and provide resellers with accurate data for product descriptions. This includes everything from high-resolution images to in-depth descriptions and specifications.
Why Should It Matter to You?
But why does this matter? In the digital age, presenting your products online is just as important as their quality. This is where GMC steps in.
In today’s online shopping world, consumers face a barrage of choices. Google Manufacturer Center can help you enhance your brand and the shopping experience by offering up-to-date product information.
Accurate and comprehensive product data increases the likelihood of your products appearing in more Google Shopping ads when customers search for them.
Brands that use Google Manufacturer Center typically see an increase in clicks of around 27%, as Neutrogena did.
Refrain from showing wrong, missing, or old information. Use Google Manufacturer Center to manage how your products appear on Google.
Google Manufacturer Center vs. Google Merchant Center: What’s the Difference?
You might be wondering, “Isn’t this what Google Merchant Center does?” Not really.
Google Merchant Center and Google Manufacturer Center might be Google products, but they serve different purposes.
Google Merchant Center
It is an online tool that allows retailers to quickly upload their store, brand, and product information. Once you upload the information, Google Shopping and other Google services can use it to create advertisements.
Google Merchant Center is all about selling products directly to customers. It’s like an online platform where you list what you’re selling with all the details for customers to buy. It’s great for retailers and online sellers who want to reach customers directly through Google.
On the other hand, Google Manufacturer Center is for brands that create products and want to share detailed information about them.
Hence, the key difference between them:
Who can use it: Manufacturer Center is for brands and manufacturers that manufacture the products. Merchant Center is for stores that sell stuff, even if they don’t make it themselves.
What kind of info goes in: Manufacturer Center lets you pile on all the intricate details about your products – descriptions, fancy pics, even videos. Merchant Center sticks to the basics: titles, prices, IDs – kind of like a shopping list for Google.
How you get it in: Manufacturer Center requires some manual effort to upload and manage the product feed. You can easily integrate Merchant Center with numerous online platforms like Shopify and WooCommerce to automate the upload process.
Both tools are valuable for different stages of the customer’s journey – one for purchasing and the other for researching and understanding products.
The Real Deal: How GMC Helps Your Brand
Now that you are aware of the fact that Google Manufacturer Center is different from Google Merchant Center, you should also look at how it can benefit you:
Enhanced Product Visibility
Google Manufacturer Center helps your products stand out. When consumers search for products on Google, Google Manufacturer Center ensures that your products appear with rich, accurate information. This isn’t just about being seen; it’s about being seen in the best possible light.
Control Over Your Brand’s Story
With GMC, you get to tell your product’s story your way. You have the power to provide all the nifty details that make your product unique. This level of control is invaluable in a marketplace where standing out is key to capturing consumer attention.
Data-Driven Insights
GMC isn’t just about putting information out there; it’s also about understanding how consumers interact with your products. The platform provides valuable insights into consumer behavior, helping you refine your marketing and product strategies.
Getting Started with Google Manufacturer Center
Getting on board Google Manufacturer Center is straightforward.
Google Manufacturer Center is a tool for brand manufacturers. It’s available in many countries, including the USA, UK, Canada, Australia, and others. You can use this tool if you’re a brand owner or licensee and your products have GTINs, UPCs, or ISBNs.
Setting Up Your Account
First, you need to sign up for the Google Manufacturer Center. Once you have an account, you can add information about your brand and products. You’ll need to provide basic details for each product, like its ID, brand name, title, GTIN, product description, and picture. But remember, the more information you give, the better. Detailed and accurate information helps your products appear in searches and helps people who sell your products make better listings.
Uploading Product Information
After listing your products on Google Manufacturer Center for manufacturers, you can upload all sorts of details about them. This is where you can really show off what’s great about your products. Good pictures, detailed descriptions, and keywords can help you and your retail partners sell more.
Using Analytics for Better Insights
Google Manufacturer Center also lets you see how people interact with your products on Google.com. You can check how often people see your products (impressions), how frequently they click on them (clicks), and so on. This information is super useful. It helps you understand what’s working and what’s not so you can change product descriptions or run campaigns differently.
Why It’s Useful?
With Google Manufacturer Center for manufacturers, you get a clear picture of how your products are doing online. Based on accurate data, you can make improvements. It’s a great way to ensure your products are shown in the best possible way and help you sell more.
Conclusion
Google Manufacturer Center for manufacturers is a powerful tool for brand manufacturers looking to enhance their online presence. It can give brand manufacturers like you greater control over how your products are presented on Google, helping you stand out in a crowded digital marketplace.
You can improve visibility, consumer trust, and conversions by providing detailed and accurate product information.
So, if you want to take your brand’s potential to the next level, leverage the power of Google Manufacturer Center for manufacturers and showcase your products like never before. It’s time to let the world see your products through your eyes.
This is where eWay Corp professionals can help you maintain the data properly. Just call the eWay Corp experts, and they can help you navigate the intricacies of Google Manufacturer Center setup, optimize your product information, and leverage data analytics to achieve optimal results.
